Personal Project
Project: For my CA 371 final, I created a brand concept centered around packaging so visually compelling, people would want to buy it—even if they didn’t need the product. That idea led to Nada: a sleek, minimal can of “sparkling air.” It’s completely empty, yet designed to be irresistibly eye-catching on the shelf. This project explores the power of design to create desire, spark curiosity, and challenge the boundaries between product and packaging.
Collateral: Packaging design, brand identity, and logo
